VP Growth & Marketing

Marketing · Barcelona



About us

We’re a Barcelona-based startup and the fastest-growing Edtech & virtual caring player in Spain and soon.. in Latam and Usa.

With new E-learning and virtual caring tools at the core of the business, @Nannyfy gives best live entertainment around the world for kids between 3-12 years.

Our vision and ambition is not only to ensure that children find a platform with safe and age-appropriate content where they can interact, have fun and learn.. also, to provide them with a platform where they can learn and have fun.

Also, we want to offer our employees the job of their lives. Where you'll be challenged and have the most fun working in through tech-enabled experiences.

The role:

We’re looking for a VP of Growth & Marketing to lead our growth and marketing efforts and who truly believes in our mission and is ready to take on cool challenges.

What You’ll Do:

-Lead growth efforts across the company; you will be the voice of growth at Nannyfy and this means owning top of the funnel growth, and communications around our strategy, plans and results.

-You will be accountable for performance against KPIs.

-Grow, manage and mentor a top performing growth & marketing team.

-Set and execute Nannyfy’s growth & marketing strategy.

-Plan, launch and run campaigns to drive growth via numerous channels including paid & organic media, SEO, affiliates, in-app referrals, content promotion, community engagement, partnerships, PR and web.

-Create a CRM strategy with a focus on activation and engagement of new users, renewals and win backs.

-Increase our user base through partnerships with brands aligned with our mission and values.

-Conduct regular, extensive experimentation and in-depth user data analyses to facilitate rapid learning & application of any insights.

-Work closely with Nannyfy’s design team to constantly strengthen Nannyfy’s brand.

-Closely monitor performance throughout the funnel and help us optimise conversions throughout the various stages—you’ll be crafting and documenting processes and frameworks.

-Building attribution models, and developing always-on measurements of CAC and LTV.

-Efficiently partnering with other teams, engineering, content, product and data are key, but you will be in charge of leveraging efforts across the company to drive growth.

-Identify strategic audiences and key insights that feed growth loops.

-Leverage customer insights to better segment, target, and reach potential customers 



-Track record working in Growth or Marketing teams, having successfully led a rapidly scaling operation.

-Experience in paid user acquisition both for web and app (non traditional channels like affiliate marketing is a big plus).

-Experience in EdTech Sector:Kids is a plus.

-Very strong data informed decision making and problem solving skills.

-Experience building, leading and managing sharp, high performing teams both in culture, values and ethics, as well as top technical expertise.

-Experience launching products and/or brands from scratch and getting them to product market fit.

-Proactive & independent, always looking for ways to take initiative and improve existing systems/processes.

-Experience doing brand partnerships.

-Exceptional project management and organisation skills, with meticulous attention to detail.

-Good Written and Verbal communication skills in English and Spanish.

-Highly analytical, with deep understanding of cohort analysis, customer acquisition and metrics

-Full ownership of global marketing budgets, customer growth and customer cycle KPIs.

Bonus points: you have started a company before.

Bonus points: you are extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Appsflyer.

Experience Our Nannyfy Life Benefits:

-Job Location: Barcelona Center.

-Wellcome pack Surprise ;)

-Cool perks such as: Fresh fruit and healthy snacks every day, beers on Fridays ;)

-Flexible working environment

-Amazing Offices

-Pets are welcome ;)

-Virtual English classes

-Working in one of the best cities in the world: Barcelona. Lots of sun on our terrace ;) Ping Pong Tournaments

What You’ll Find When Working At Nannyfy:

-You will work in a young and dynamic team with a positive outlook for the future.

-Great impact: you will see your work directly reflected in all creative production.

-We work hard with energy and passion for what we do.

-We act in the best interest of a sustainable future

-Good vibes ALWAYS: We always see the positive side in every situation and act with fairness and honesty with everyone.

-We embrace mistakes and feedback to learn from them

-We roll up our sleeves and get work done no matter our position and level.

-Continous learning and training. We love to share our knowledge and learn from others.

If you believe you match these values, we look forward to meeting you!